Penzance Fashion Hub did not begin with a grant or a large budget. It began with an idea, personal investment and a belief that Penzance's independent fashion businesses deserved to be brought together and promoted. The first promotional postcard was funded personally. Eighteen local shops then contributed towards the second leaflet, enabling the production of 5,000 A5 postcards and 25 A3 promotional posters. Since then, further promotional materials have been developed, including merchandise tests, banners and other promotional products. Six businesses contributed towards a major 1 x 2 metre banner, now displayed in a prominent location near Penzance's train and bus stations. Several businesses have already chosen to participate again. The project is therefore no longer an idea waiting to happen. It is happening. But there is now a barrier: distribution. To take the next leaflet beyond individual locations and put it directly into the hands of residents and visitors, we...
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