Penzance Fashion Hub -Crowd Funding

 Penzance Fashion Hub did not begin with a grant or a large budget. It began with an idea, personal investment and a belief that Penzance's independent fashion businesses deserved to be brought together and promoted.

The first promotional postcard was funded personally. Eighteen local shops then contributed towards the second leaflet, enabling the production of 5,000 A5 postcards and 25 A3 promotional posters.

Since then, further promotional materials have been developed, including merchandise tests, banners and other promotional products. Six businesses contributed towards a major 1 x 2 metre banner, now displayed in a prominent location near Penzance's train and bus stations. Several businesses have already chosen to participate again.

The project is therefore no longer an idea waiting to happen. It is happening.

But there is now a barrier: distribution.

To take the next leaflet beyond individual locations and put it directly into the hands of residents and visitors, we need to fund large-scale distribution. The distribution company requires a minimum run of 10,000, at a cost of £30 plus VAT per thousand.

We are therefore asking the wider community to help take the next step: getting Penzance Fashion Hub out into the town and beyond.

The leaflet distribution will be followed by the development of the Penzance Fashion Hub magazine—a larger publication celebrating the businesses, people and creativity that are helping to shape Penzance's independent fashion identity.