PPP work has several different elements:
"We are establishing a
community-focused CIC in Penzance and have developed a number of projects
addressing local participation, independent retail, town-centre vitality,
reuse, tourism and community information."
Penzance Fashion Hub
- identifying independent
clothing businesses
- vintage/pre-loved retail
- bringing businesses together
- promoting the town as a
destination
- encouraging reuse
- encouraging people to shop
locally
Penzance Discovery Map
·
helping residents and visitors discover independent businesses
- directing footfall
- connecting different parts
of the town
- creating a physical community
resource
Seafront / town projects
- improving the experience of
the town
- encouraging people to use
public spaces
- supporting the identity of
Penzance
Facilities Guide
- helping visitors and
residents navigate the town
- making information more
accessible
Promotional materials
- postcards
- maps
- banners
- printed guides
- digital promotion
- merchandise promotion
Fans
Coaster
Deck of Cards
Tea Towel
Tote bags
Stickers
Magnets
Wall hanging
Support received from the following businesses:
- The Quirky Bird Cafe
- USA Chicken
- Istanbul Turkish Barber
- Little India
- Le Raj
- We have what you want
- Flashback Fashion House
- Dead Sailors
- Ministry of Flavour
- Marigold Moth
- Fishboy PZ
- Endless Spiral
- Newlyn Cheese & Charcuterie
- Ramies
- Noir Taj
- Selo Turkish Barber
- Angel Art Tattoo
- Napoli Bar PZ
- Knickerhood
- Ali Baba Kebab
- Number 36
- Penzance Angling Centre
- Red Chillie
It's become a community regeneration / participation / local
economy project.
The beneficiaries
The beneficiaries are the community.
For example:
Residents benefit through:
- better access to local
services
- stronger town centre
- community information
- opportunities to participate
- reduced isolation
- volunteering
- skills development
- cultural activity
Visitors benefit through:
- better information
- discovery of independent
businesses
- town trails/maps
- cultural experiences
The town benefits through:
- stronger independent economy
- increased footfall
- greater collaboration
- improved identity
- reuse/sustainability
The PPP blog isn't simply "written content"
It has three ways of communicating:
1. Read it
For people who want the detail, background, stories and explanation.
2. See it
For people who naturally skim and respond first to photographs, artwork, illustrations, maps, posters and other visual evidence.
3. Read + see it
For people who want both the explanation and the evidence behind it.
And there's another important distinction:
The images aren't decoration. They are part of the evidence.
A photograph of a shop, for example, establishes that the business exists.
A photograph of a banner establishes that the project has actually been produced and displayed.
A photograph of a map demonstrates what you've created.
A photograph from a conversation or activity provides evidence of participation.
An illustration can communicate an idea that would take several paragraphs to explain.
Why the pictures matter
You will notice that Promote Penzance Positively uses a lot of photographs, artwork, illustrations and other visual material.
That's deliberate.
Over many years of producing books and publications, I have learnt something from the people who actually read them.
Through research, observation and face-to-face conversations with my audience, I have found that people engage with information in different ways.
Some people want to read every word.
Some will skim the text but stop when an image catches their attention.
Others want both — the story and the visual evidence that helps them understand it.
So PPP is being developed with all three readers in mind.
The writing tells the story.
The images help tell the story.
Together, they provide the evidence.
That last part is particularly important to me.
The photographs and artwork used throughout PPP aren't simply there to make the blog look attractive. They help demonstrate what we have found, what we have done and what exists within Penzance.
A photograph can show a business.
A map can show how we are connecting places.
A banner can show the project in the real world.
A guide can demonstrate information being made accessible.
An illustration can help communicate an idea.
And photographs from conversations, activities and places help record the human side of the project.
In other words, PPP is not being created from a desk.
It is developing through research, walking around the town, talking to people, meeting businesses, looking at what is happening and recording what we find.
The visual material is therefore part of the project's record.
We aren't just telling you about Penzance.
We're showing you Penzance.
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